December 21, 2020

Manitoba Blue Cross responds to Harvest Manitoba's call to action

Community support
Helping our fellow Manitobans have a healthy holiday season

Manitoba Blue Cross is donating $10,000 to Harvest Manitoba to help the organization ensure no Manitoban goes hungry this holiday season.

"As a homegrown organization with deep roots in this community, we're strong advocates for Manitobans helping Manitobans," said Manitoba Blue Cross President & CEO Benjamin Graham.

Manitoba Blue Cross commends Harvest Manitoba for their exceptional efforts on a day-to-day basis to care for and nourish our community. "We understand how stressful the holiday season is on a regular year. The pandemic has elevated these stresses, creating even more challenges that are impacting the physical and mental health of so many in our province," Graham said.

As a company invested in the health and well-being of Manitobans, stepping up to support those in the community is a priority for Manitoba Blue Cross. The company has taken several actions to address needs in the community during the pandemic, including the introduction of virtual health services, free grief counselling for all Manitobans and offering additional mental health supports and immediate access counselling lines for those with assistance coverage.

"In times like these, it's crucial that we ensure Manitobans have access to the right supports," Graham said. "We don't want any Manitoban to feel like they are facing this alone and don't have the supports they need, including knowing where their next meal is coming from."

Manitoba Blue Cross funds warehouse space for Sleep in Heavenly Peace

Manitoba Blue Cross is excited to have committed to funding a five-year building lease for the local chapter of Sleep in Heavenly Peace (SHP), enabling the non-profit to more than double bed production for children in the community without a bed of their own. Learn more

The Sleep in Heavenly Peace building, sponsored by Manitoba Blue Cross, will provide ample space for bed construction, assembly and storage, streamlining the entire process and ensuring that more kids have access to a safe and comfortable place to sleep.

“A warm, safe bed should not be a luxury – it is a fundamental right. That’s why Manitoba Blue Cross is stepping up to support Sleep in Heavenly Peace for years to come,” says Benjamin Graham, president and CEO of Manitoba Blue Cross. “We are providing essential resources that Sleep in Heavenly Peace needs to expand their operations and reach more children in the community. This investment aligns with our own commitment to support the health and well-being of all Manitobans, and we are proud to play an ongoing role in ensuring no child sleeps on the floor.”

This new facility will allow SHP to:

- increase production capacity:
With a large, dedicated space and the ability to build beds in the colder months, SHP volunteers can now build and assemble more than twice as many beds, reducing wait times for families in need.
- improve storage capabilities: The facility will provide secure storage for completed beds before delivery can occur while allowing for more efficient and timely delivery.
- enhance the volunteer experience: The workspace will create a more comfortable and efficient environment for volunteers – who are the backbone of SHP’s operations – to build and store beds all year long.

“This generous support from Manitoba Blue Cross is a game changer for us,” says Jim Thiessen, co-president of the local chapter of Sleep in Heavenly Peace. “This new space will allow us to drastically increase the number of beds we build and deliver, ensuring that more children in our community have a safe and comfortable place to sleep. We currently build approximately 400 beds a year and we hope to now increase that to 1,000. We are incredibly grateful for Manitoba Blue Cross’s continued commitment to our mission.”

Join us in helping local children find comfort: Manitoba Blue Cross holds annual bedding drive

Manitoba Blue Cross will be building 50 beds for local kids in need, and while we’re taking care of the frames and mattresses, we’re asking Manitobans to help dress the beds. Learn more

Support this valuable cause during our annual bedding drive. Donate new, twin-sized bedding items, including comforters, pillows and sheet sets for local children. Donations can be dropped off weekdays between 9:00 a.m. and 4:00 p.m. at Manitoba Blue Cross (599 Empress Street in Winnipeg) until June 20.

Online donations toward bedding purchases can be made at https://bit.ly/50beds.

“Our focus at Manitoba Blue Cross is the health and well-being of all Manitobans. We’re committed to building healthier communities – one bed and one good night’s sleep at a time,” says Benjamin Graham, president and CEO of Manitoba Blue Cross. “The outpouring of support that Manitobans showed last year did not disappoint and this generosity helped to create safe havens for local kids. I’m certain the same community spirit that Manitoba is known for will be seen again this year.”

Manitoba Blue Cross holds second annual bed build event

As part of our commitment to Sleep in Heavenly Peace (SHP) and its important mission to ensure no kid sleeps on the floor in our town, Manitoba Blue Cross is holding its second annual charitable bed build event. Learn more

“The bed build event that was held in 2024 to celebrate our 50th anniversary had a profound impact on our staff and myself. Building those beds at Blue Cross Park was incredibly inspiring. We had to turn away staff who wanted to participate,” says Benjamin Graham, president and CEO of Manitoba Blue Cross. “That hands-on work really connected us to this important cause, and I believe it also helped us build stronger bonds within our team.”

Employee volunteers from the health benefits provider, along with SHP volunteers, will be constructing 50 beds for local kids on June 6, 2025 at Blue Cross Park.

To encourage the community to support this valuable cause, Manitoba Blue Cross is also holding a bedding drive once again. Donate new, twin-sized bedding items, including comforters, pillows and sheet sets for local kids. Donations can be dropped off weekdays between 9:00 a.m. and 4:00 p.m. at Manitoba Blue Cross (599 Empress Street in Winnipeg) until June 20.

Online donations toward bedding purchases can be made at https://bit.ly/50beds.

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