August 3, 2022

Announcing the Colour of Caring Healthy CommUnity Challenge

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Introducing the Colour of Caring Healthy Community Challenge! The image includes an illustration of a lightbulb and the outline of the province of Manitoba.
Submit an innovative idea to improve the mental health of Manitobans.

We are excited to be introducing the Colour of Caring Healthy CommUnity Challenge. With a focus on improving the health and well-being of all Manitobans, we want to help passionate people in the community strive to make positive change.

“Being a not-for-profit in the health and wellness field, we place significant importance on supporting the mental health of our members and all Manitobans throughout the province. We strive every day to help Manitobans with their mental wellness, and we hope to encourage others to support their community and make positive change through this challenge,” says Benjamin Graham, president and CEO of Manitoba Blue Cross.

Individuals, groups, teams or workplaces are invited to submit an innovative idea to improve the mental health of Manitobans. Submissions will be shortlisted and posted on the Manitoba Blue Cross website. All Manitobans will have a chance to vote for their favourite idea. The one with the most public votes will receive $25,000 to help bring their idea to life!

Submissions must aim to do one of the following:

  • Address a unique need that enhances mental health in the community.
  • Support mental fitness and help reduce mental health challenges.
  • Create accessible and culturally appropriate mental health services for a targeted community.
  • Reduce mental health stigma and promote awareness and understanding.

Submissions are due by September 14, 2022. Public voting of approved shortlist will occur from October 12-November 2, 2022. The winner will be announced on November 16, 2022.

Learn more and submit your idea.

Manitoba Blue Cross funds warehouse space for Sleep in Heavenly Peace

Manitoba Blue Cross is excited to have committed to funding a five-year building lease for the local chapter of Sleep in Heavenly Peace (SHP), enabling the non-profit to more than double bed production for children in the community without a bed of their own. Learn more

The Sleep in Heavenly Peace building, sponsored by Manitoba Blue Cross, will provide ample space for bed construction, assembly and storage, streamlining the entire process and ensuring that more kids have access to a safe and comfortable place to sleep.

“A warm, safe bed should not be a luxury – it is a fundamental right. That’s why Manitoba Blue Cross is stepping up to support Sleep in Heavenly Peace for years to come,” says Benjamin Graham, president and CEO of Manitoba Blue Cross. “We are providing essential resources that Sleep in Heavenly Peace needs to expand their operations and reach more children in the community. This investment aligns with our own commitment to support the health and well-being of all Manitobans, and we are proud to play an ongoing role in ensuring no child sleeps on the floor.”

This new facility will allow SHP to:

- increase production capacity:
With a large, dedicated space and the ability to build beds in the colder months, SHP volunteers can now build and assemble more than twice as many beds, reducing wait times for families in need.
- improve storage capabilities: The facility will provide secure storage for completed beds before delivery can occur while allowing for more efficient and timely delivery.
- enhance the volunteer experience: The workspace will create a more comfortable and efficient environment for volunteers – who are the backbone of SHP’s operations – to build and store beds all year long.

“This generous support from Manitoba Blue Cross is a game changer for us,” says Jim Thiessen, co-president of the local chapter of Sleep in Heavenly Peace. “This new space will allow us to drastically increase the number of beds we build and deliver, ensuring that more children in our community have a safe and comfortable place to sleep. We currently build approximately 400 beds a year and we hope to now increase that to 1,000. We are incredibly grateful for Manitoba Blue Cross’s continued commitment to our mission.”

Join us in helping local children find comfort: Manitoba Blue Cross holds annual bedding drive

Manitoba Blue Cross will be building 50 beds for local kids in need, and while we’re taking care of the frames and mattresses, we’re asking Manitobans to help dress the beds. Learn more

Support this valuable cause during our annual bedding drive. Donate new, twin-sized bedding items, including comforters, pillows and sheet sets for local children. Donations can be dropped off weekdays between 9:00 a.m. and 4:00 p.m. at Manitoba Blue Cross (599 Empress Street in Winnipeg) until June 20.

Online donations toward bedding purchases can be made at https://bit.ly/50beds.

“Our focus at Manitoba Blue Cross is the health and well-being of all Manitobans. We’re committed to building healthier communities – one bed and one good night’s sleep at a time,” says Benjamin Graham, president and CEO of Manitoba Blue Cross. “The outpouring of support that Manitobans showed last year did not disappoint and this generosity helped to create safe havens for local kids. I’m certain the same community spirit that Manitoba is known for will be seen again this year.”

Manitoba Blue Cross holds second annual bed build event

As part of our commitment to Sleep in Heavenly Peace (SHP) and its important mission to ensure no kid sleeps on the floor in our town, Manitoba Blue Cross is holding its second annual charitable bed build event. Learn more

“The bed build event that was held in 2024 to celebrate our 50th anniversary had a profound impact on our staff and myself. Building those beds at Blue Cross Park was incredibly inspiring. We had to turn away staff who wanted to participate,” says Benjamin Graham, president and CEO of Manitoba Blue Cross. “That hands-on work really connected us to this important cause, and I believe it also helped us build stronger bonds within our team.”

Employee volunteers from the health benefits provider, along with SHP volunteers, will be constructing 50 beds for local kids on June 6, 2025 at Blue Cross Park.

To encourage the community to support this valuable cause, Manitoba Blue Cross is also holding a bedding drive once again. Donate new, twin-sized bedding items, including comforters, pillows and sheet sets for local kids. Donations can be dropped off weekdays between 9:00 a.m. and 4:00 p.m. at Manitoba Blue Cross (599 Empress Street in Winnipeg) until June 20.

Online donations toward bedding purchases can be made at https://bit.ly/50beds.

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